Commencing in 2005, and the first study of its kind conducted in China, Good is Gold investigated Chinese consumers’ awareness towards Corporate Social Responsibility (CSR).

A sustainable and effective CSR policy is understood and valued by employees. In light of this, the second study conducted in 2006 looked at understanding the level of impact CSR can have on employee loyalty.

In 2007, the study investigated Chinese people’s awareness of CSR activities and different perspectives across generations and age groups, the report of which will be published in early 2008.

In conjunction with our commitment to corporate social responsibility, The Nielsen Company provides this Good is Gold report free of charge.