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02 Nov 2009
Beijing
Consumer confidence in China during the third quarter has reached the highest level since mid 2007: Nielsen consumer confidence survey
Confidence increases most dramatically among consumers living in western and lower tier cities
Consumer confidence in China during the third quarter 2009 has reached its highest level since mid 2007, driven by improved job conditions in Western and 2nd tier cities, according to a Consumer Confidence Survey jointly released today by The Nielsen Company.
26 Aug 2009
Shanghai
Destination promoters wanting to attract mainland Chinese travelers should advertise on the internet, the GO-TO infomation source for Chinese travelers:Nielsen
The Internet has become the most popular medium for Chinese travelers seeking information about their trips, according the latest Nielsen China Outbound Travel Monitor. The Nielsen survey found that travelers will search for conventional destination information ahead of their trips (61 percent of leisure trips taken), and then turn to online travel discussion forums (48 percent) to fine-tune their plans -- suggesting that opinions and comments about travel experiences posted to online forums are nearly as likely to influence travelers’ decisions as the destination websites themselves.
31 July 2009
Beijing
Consumers grow more confident of economic recovery: Chinese consumer confident index increases 6 point in 2nd quarter:Nielsen consumer confidence survey
Consumers’ hopes for an end to the Global Economic Crisis have been bolstered in the 2nd Quarter 2009, according to a Nielsen Global Consumer Confidence Survey released today.
The Nielsen Global Consumer Confidence Index, conducted in 28 markets in June 2009, rose to 82 – an increase of 5 points (from 77) in March - spurred by renewed consumer optimism and stock market gains in BRIC markets (Brazil, Russia, India, China) and key Asian countries. In China, consumer confidence increased 6 points, a climb up the global ladder from 10th to 6th place.
20 July 2009
Shanghai
Personal recommendations and brands' websites the most trusted forms of advertising in China
However, consumer opinions posted online and brand sponsorships also scored highly
Ads before movies have seen the greatest increase in levels of trust amongst Chinese Internet consumers since 2007
Recommendations by personal acquaintances and brand websites are the most trusted forms of advertising in China, according to the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 markets.
16 June 2009
Shanghai
The global economic downturn hasn't Dampened Chinese Travel Monitor
Eight in ten Chinese interested in travel "abroad"
Hongkong the NO.1 destination, but Chinese travelers now setting sights on Taiwan.
22 Apr 2009
Beijing
Chinese consumers more confident about their economy that their global counterparts:Nielsen. Job security - For the first time - The number one concern for Chinese bucks global trend, with 65% saying their economy isn't in recession
No one doubts the long term potential of China, but how has the deepening global financial crisis affected its consumers? Has the downturn of exports from China, the impact on local manufacturing and other recent events taken its toll, or is the confidence of Chinese consumers holding up in one of the world’s largest and most optimistic nations?
03 Apr 2009
Shanghai
So close, yet so far - Chinese consumers call for more efficient banking services: Nielsen
Chinese consumers are getting increasingly frustrated with lengthy queues for banking and bill paying with nearly six in 10 Chinese high income consumers considering “easy-to-access banking services” (56%)the most important factor when deciding which bank they use, according to the latest Nielsen China Personal Finance Monitor.
20 Mar 2009
Shanghai
U.S. AD spending fell 2.6% in 2008, Nielsen reports
The Nielsen Company reported today that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007. According to preliminary figures from Nielsen, U.S. ad expenditures declined almost $3.7 billion to a total spend of $136.8 billion in 2008.
19 Mar 2009
Shanghai
China rides out an evenful 2008 to post full year ad spend growth of 17 percent VS.2007
OLAY tops brand list as #1 spender in 2008
China closed 2008 posting a 17 percent year on year increase in advertising spending, up slightly from the 15 percent growth recorded in 2007 but below the 23 percent growth seen in 2006, according to Advertising Expenditure figures released by The Nielsen Company.
16 Mar 2009
Shanghai
Social networks & blogs now 14th most popular online activity, ahead of personal email, Nielsen reports.
Two-Thirds of Global Online Population visits These Sites Each Month.
“Time Spent” on These Sites Growing Three Times Faster than Overall Internet Rate, Now Accounting for Almost 10 Percent of all Internet Time.
The Biggest Increase in Visitors to These Sites were 35-49 Year Olds.
25 Feb 2009
Shanghai
The Nielsen Company announces senior media appointment--Jed Meyer to head up company's Greater China media business.
The Nielsen Company today announced the appointment of Jed Meyer to the position of Managing Director, Media Services, Greater China. Based in Shanghai, Meyer will oversee the Company’s media businesses across China, Hong Kong and Taiwan, reporting jointly to Mitch Barns, President, The Nielsen Company, Greater China, and Richard Basil-Jones, Managing Director, Media, Asia Pacific, The Nielsen Company.
16 Jan 2009
Shanghai
Economy Not Likely to Curb Chinese New Year (CNY) Travel: Nielsen
Mainland Chinese Netizens More Motivated to Travel This CNY Than Consumers From Hong Kong and Taiwan
More Than Half of Mainland Netizens Plan to Travel This CNY, Up 10 percent from last year
27 Nov 2008
Shanghai
The Nielsen Company announces a senior Greater China appointment.
Umang Pabaru named managing director, consumer research.
The Nielsen Company today announced the appointment of Umang Pabaru to the position of Managing Director, Nielsen Consumer Research for the Greater China region.
Based in Hong Kong, Mr Pabaru will lead the Nielsen Consumer Research teams in Hong Kong, the mainland China and Taiwan. He will report to Mitch Barns, President, The Nielsen Company, Greater China and Dave Parma, President, Global Consumer Research, The Nielsen Company.
14 Nov 2008
Shanghai
Chinese consumers confidence remains stable & above global average
Consumers in developing markets more optimistic that global recession will be over within the year
While the world remains in the grips of a global credit crunch, consumers in the world’s fastest developing countries – including China - believe the global recession will be over within a year, with fifty-one percent of Indians, 45 percent of Vietnamese and around one in three Chinese and Russians expecting the global recession to end within the next 12 months according to the Nielsen Global Consumer Confidence survey which polled 26,202 consumers in 52 countries in the midst of the global financial crisis earlier October.
03 Nov 2008
Shanghai
China's advertisers go into hiding in August, reducing the Olympic month to near-2007 spending levels
Sponsor/competitor ramp up no compensation for cutbacks across toiletries, pharmaceuticals, household & automotive
While Sponsors and their Competitors ramped up their August ad budgets to maximize their exposure over the Games month, the bulk of China’s advertisers took a serious ad break for the month, resulting in China registering a monthly ad spend figure close to 2007 levels, and not much higher than in May, when the Sichuan earthquake hit and advertising was suspended for three days
27 Oct 2008
Shanghai
Nearly half of Chinese travellers buy Luxury brands overseas
Price and authenticity cited as main purchase drivers
According to the latest Nielsen China Outbound Travel Monitor nearly half of Chinese international travellers purchase luxury branded goods when they go overseas - with close to two-thirds snapping up fragrance, perfume and cosmetic bargains followed by fashion/accessories/leather goods and souvenirs/confectionery.
30 Sep 2008
Shanghai
Six in 10 Chinese consumers planning to travel over the national holiday.
Dalian and Hongkong the most popular destinations
With the Golden Week just around the corner, Chinese consumers are already excited about the approaching holiday. According to the latest Nielsen survey conducted online, six in 10 Chinese respondents plan to travel either internationally or domestically over the national holidays.
11 Sep 2008
Shanghai
China becomes a more compelling international tourist destination, Thanks to Olympic Games
In addition to attracting an historic 4.7 billion global audience and enhancing China’s image on the world stage, the 2008 Beijing Olympics is all set to give the country’s tourism industry boost, judging by a growing intention of global consumers to visit China one day and the positive feedback on China from the international audiences and visitors, according to multi-country online surveys conducted by the Nielsen Company over the course of the Games.
10 Sep 2008
Shanghai
Chinese consumers put new car plans on hold in face of escalating fuel prices
Chinese consumers are adapting their new car plans or are postponing their purchase in view of the escalating fuel prices, according to a recent Nielsen survey.
04 Sep 2008
Hongkong
The final tally--4.7 billion tunes in to Beijing 2008-more than two in three people worldwide.
The 2008 Beijing Olympics set many world records, with the latest being the Most Watched Games ever. According to latest intelligence from The Nielsen Company, the Beijing Olympic Games attracted the cumulative eyeballs of 4.7 billion viewers over the 17 days from August 8 to August 24, ‘out-viewing’ the 3.9 billion who followed the Athens 2004 Games by 21 percent, and the 3.6 billion who tuned in to the Sydney Games in 2000 by 31 percent, or 1.1 billion additional viewers.
03 Sep 2008
Beijing
As makeovers go, international audiences and visitors agree: Beijing passed with flying colours
The Chinese Government’s significant investment into hosting the Beijing Olympic Games has paid off on many levels, with the city of Beijing receiving a priceless image boost in the process, according to international audience and onsite consumer surveys conducted by The Nielsen Company over the course of the Games.
24 Aug 2008
Beijing
China advertising spend riding high in the first half 2008. Olympic sponsors go for ad gold, pouring RMB11.8 billion into advertising.
As the host nation for the Olympic Games, a country can expect to enjoy a record year of advertising, and China in 2008 has been no exception.
14 Aug 2008
Beijing
Beijing Olympics opening ceremony:
over 2 Billion viewers tune in - almost one third of the world's population watch historic Beijing 2008 opening ceremony.
Based on television audience data collected from 38 markets around the world, The Nielsen Company estimates that just over 2 billion people - almost one third of the world’s population - watched the Beijing Olympics Opening Ceremony.
18 Jun 2008
Shanghai
The popularity of lifestyle, fashion&female related internet sites in China offering enormous potential to marketers
According to latest Nielsen Online research, the weekly reach of lifestyle, fashion and female related Internet content in China currently sits at around 20 percent, providing access to a population of at least 45 million Chinese consumers (based on Chinese netizens census released by CNNIC), and presenting tremendous marketing opportunities to companies in China.
12 Jun 2008
Shanghai
Global consumer confidence falls to record low: Nielsen
Asia Pacific remain the most confident despite over 42% of online consumers in the region believing their country is in a recession
China’s online consumers increasingly worried about inflation
Consumer confidence worldwide has fallen to its lowest level in several years, according to the latest Nielsen Global Consumer Confidence Index measuring consumer confidence, major concerns and spending habits amongst online consumers in 51 markets.
30 Apr 2008
Shanghai
Chinese travelers follow their palate when they travel
Strong regional differences among Chinese travelers
Nielsen’s latest China Outbound Travel Monitor reveals that when choosing a leisure destination, Chinese people are following their taste buds as they travel around the world
28 Apr 2008
New York
Nielsen appoints global head of consumer research
The Nielsen Company today announced the appointment of David Parma to the position of Global Product Leader for the Company’s Consumer Research group. In his new role, Mr. Parma will report to Joe Willke, Global President of the Company’s Consumer Product Leadership group, and will be based in New York.
14 Apr 2008
Shanghai
Awareness of foreign bank grows among Chinese consumers. But "Brand image" continues to lag behind local banks
According to the latest Nielsen China Personal Finance Monitor, foreign banks’ efforts to build brand awareness in China’s mass market are starting to pay dividends, in the form of improving awareness levels among China’s emerging and affluent consumers.
13 March 2008
New York
Nielsen to launch first global image advertising campaign in alliance with the New York Times company
The Nielsen Company announced today its inaugural global brand awareness campaign, which will debut through a unique marketing collaboration with The New York Times Company, including the first exclusive advertising arrangement ever offered for any editorial issue of The New York Times. As the centerpiece of this campaign, Nielsen will be the sole advertiser for a special August issue of The New York Times sports magazine, PLAY, which will be dedicated to the 2008 Olympic Games in Beijing. The campaign will also include other high-impact placements across multiple platforms, including print, online, radio and mobile as well as targeted newsstands and mailings.
6 March 2008
Los Angeles
The Hollywood reporter launches website in Asia
The Hollywood Reporter today announced the launch of THR-Asia.com, a new English-language website. The new website is dedicated to serving audiences in Asia with a trusted daily source of market and global news and reviews, with in-depth analysis of the Asian entertainment industry.
22 February 2008
Shanghai
Nielsen to launch Homescan™ consumer panel in China
The Nielsen Company today announced the launch of a Homescan™ consumer purchase panel in China. With over 40,000 households, this will be the largest consumer purchasing panel available in China, the world’s fastest growing market. The panel’s size and design will provide marketers with a far superior capability to measure and understand the purchasing behavior of Chinese consumers.
5 February 2008
Shanghai
Chinese brands wrestling the limelight from foreign counterparts in lead up to the Olympic Games - China's advertising market set for even bigger growth in 2008
According to the latest figures from The Nielsen Company, advertising spending in China in 2007 recorded a 15 percent increase across the three mainstream media - TV, Newspapers and Magazines - reaching RMB441.5 billion compared to the previous year. TV continues to take the lion’s share of China’s advertising pie, attracting 82 percent of total advertising budgets over the year and enjoying 16-percent growth, while Newspapers and Magazines accounted for a 16 and two percent share respectively.
1 February 2008
Shanghai
Growth of China online advertising on a fast track - online adspend reached RMB 9.4 billion in 2007
The online advertising market in China finished 2007 showing healthy growth, hitting RMB9.4 billion spent on display advertising, according to the latest AdRelevance Report from Nielsen Online. AdRelevance is a Nielsen service that tracks and analyzes online advertising, industry trends, advertiser activities and campaigns. According to AdRelevance, the value of online display advertising in China reached RMB 2.8billion in the fourth quarter of 2007, an increase of a further six percent from the previous quarter, bringing the total 2007 online ad spending to RMB 9.4 billion or US$1.3 billion.
31 January 2008
Shanghai
Four in ten Chinese netizens planning to travel over the Spring Festival: Nielsen & CTrip.com joint survey - Organizing own travel arrangements increasingly popular
According to a survey jointly launched by Nielsen and Ctrip.com, a leading Chinese online tourist service company, more than four in ten Chinese netizens plan to take a trip over the coming 2008 Chinese Lunar New Year (CNY) break. Consumers from Guangzhou (58%) and those with a family monthly income over RMB8000 (57%) lead the pack, with most people from these groups packing to go away over the CNY holiday.
24 January 2008
Shanghai
The Nielsen Company announces senior appointment for China: Chris Morley to head up Nielsen Consumer
Chris Morley has been appointed to the position of Managing Director, Nielsen Consumer, China. In his new role, Morley will oversee the various businesses of Nielsen Consumer (previously ACNielsen) across China, and will be responsible for expanding the company’s retail and consumer research footprint, leading a growing array of Nielsen Consumer capabilities and partnerships in one of the world’s fastest growing and largest markets.
28 December 2007
Shanghai
Confidence dips globally, with over a quarter of the world's consumers cautious about a 2008 recession: Chinese most worried about rising inflation and a fall in property prices should recession strike
Rising oil prices, the spread of the sub-prime credit issue in international markets, and the slow down in the US economy are all taking their toll on the confidence of the world’s consumers. According to the latest Global Consumer Confidence Study conducted by The Nielsen Company, more than a quarter of global consumers expect a global recession in 2008, resulting in a dip in confidence in 21 of the 48 markets Nielsen surveyed.
11 December 2007
Shanghai
The Nielsen Company Names Mitch Barns President of Nielsen Greater China
The Nielsen Company today announced that Mitch Barns has been named President of Nielsen Greater China. Barns will report directly to David Calhoun, Chairman and Chief Executive Officer of The Nielsen Company, and will serve on Nielsen’s Executive Committee.
7 December 2007
Shanghai
Charting the Media Journey to Beijing 2008 - Nielsen Media Research reports on the Impact of the Olympics on Media & Advertising
Based on the overwhelmingly positive experiences of the three most recent Olympic Games host nations, China’s hosting of next year’s Summer Olympics is set to break all previous broadcasting and advertising records, according to The Nielsen Company.
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