Delivering Knowledge for Informed Decision-Making

Nielsen offers a range of capabilities that help our clients use information effectively and efficiently.

For advanced users such as market researchers and category development professionals, our tools offer the flexibility and power to conduct sophisticated analyses. Direct links to the Microsoft Office suite make it easy to include the results in business documents and share them with others.

Nielsen | Advisor i-sights make information easy to access and use for business professionals, such as senior management and sales people. Focused on business issues, Advisor i-sights are interactive information tools a client can use intuitively to save time and make better decisions.

The Nielsen | Answers web-portal makes information accessible anytime, anywhere via a secure Internet connection.

Our tools and people can also help clients to integrate and access data from multiple sources – such as internal shipment data, financial information and external research information. Integrated information can be delivered to the user’s desktop in ready-to-use formats. Executive time is then focused on making better decisions.