Benefits

•Increase marketing efficiency by understanding the most effective and efficient marketing mix elements.

•Know your ROI for mass & targeted vehicles / general and ethnic groups.

•Increase bottom line profit by designing ROI-focused strategies,

•Gain perspective on your mix by comparing your marketing strategy to industry norms.

•Capitalize on Nielsen’s Global Marketing Mix experience.

Features

•Measurement of a wide array of marketing including traditional (e.g., TV, in-store trade) and non-traditional (e.g., interactive, sports) marketing elements.

•Measurement of total and marginal responses / ROIs to marketing.

•Specific recommendations on the levels of marketing support by vehicle, as well as best allocation of budget within a vehicle.

•Web-based simulation tool to optimize marketing plans through iterative planning.

•Actionable recommendations for every study; consultative approach for every phase of the study.

•Globally applicable modeling platform, combined with Nielsen’s diverse Global experience.