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Nielsen online access panels and ESOMAR guidelines
ESOMAR has formulated 26 questions intended to provide insight into the quanlity and transparency of online sampling sources to help existing and future clients. This document aims to answer ESOMAR questions in relation to Nielsen's approach to managing its branded online access panels, designed and managed to support Nielsen research. The Nielsen Company also has detailed information on procedures specifically related to its branded products, specialist projects and core research issues. |
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What does the future hold for China's Dairy Industry?
After a decade of strong growth, the future of China’s dairy industry looked uncertain as the melamine milk scandal hit newsstands in September 2008. Dairy sales fell across China, most notably within the milk powder category at the centre of the scare. Although the drop in sales indicated that the response from the majority of shoppers was to stop purchasing dairy altogether, those that did continue to shop within the category tended to favor foreign brands. Nonetheless, as Dairy sales strengthened towards the end of November 2008, it appears that 2009 will again be a strong year for the Dairy category in China. |
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What's the role of innovation in a slow ecomomy?
On the top of everyone's minds and the biggest issue affecting consumer's pocket books right now is the economic crisis. So what does this financial crisis mean for China? Across the globe, consumers are getting squeezed by lower spending power combined with rising costs of goods and services. Consumer spending has been the engine of global growth and when it comes to growth, no country comes to mind like China. For China this year has been marked by the highs of the Olympic Games and by the lows of an unstable property market, a massive earthquake, and now, slower, but still respectable 2009 economic prospects.
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China in 2009: Doom or Boom?
Despite, or due to, a singular political history, the past 20 years have seen China develop into the greatest potential consumer market in the world. Though its per capit income remains significantly lower than America and other leading developed nations, the country's vast growth possibilities, based on a voracious consumer market, continue to force manufacturers to try and get to grip with a market that remains tricky to measure and hard to understand.
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How confident are Chinese consumers?
2008 left no emotion untouched. From despair and hope following the Sichuan earthquake, to the exhilaration of the Beijing Olympics. As consumers settled into what was expected to be an uneventful last quarter, they would also be faced with the exposed milk scandal and the specter of a global slowdown. For better or worse, no one can deny 2008 has been a year to make consumers sit up and listen. |
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What makes Chinese consumers happy?
How happy consumers are and what underpins this happiness will determine to a large extent how successfully different countries will
endure recent global events. With this in mind, Nielsen looks to identify
the broad areas in consumer’s lives that need to be satisfied before
happiness can flourish and the extent to which the recent financial crisis has the potential to dampen consumer’s spirits and confidence.
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2009 U.S. industry outlook
When times get tough, the tough go back-to-basics. Expect a no-frills philosophy to kick into high gear in 2009, reflecting not just a consumer mindset, but one that is paramount to retailers and manufacturers alike, who are looking for growth in a downturn economy. From sustainable manufacturing techniques to innovative national brand offerings, the products and services likely to succeed in 2009 will be those that appeal to the sensible consumer looking for a rational benefit. |
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Who were the real winners of the Beijing Olympics?
Major Olympic sponsors are among the leaders in their respective industries. Irrespective of the Olympics, the worldwide partners have already gained global reputations based on innovation and savvy marketing, local sponsors have the potential to be China’s first multinationals. Focusing on high profile sponsors, Coke Cola, Adidas, McDonalds, Visa and well-known local dairy giant Yili, Nielsen looks at
how much more prestige or awareness can be gained by a brand’s association with the Olympics and at what cost. |
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