New Product Innovation in a Recession

While current economic conditions may be causing consumers to trim back, marketers need to resist that impulse on new product development. The key learning is that innovation can succeed during recessionary times if the fundamentals are right...

Transforming China’s Growth Engine

No longer able to rely on buyers in the rest of the world to drive its economic growth, China is relying on its own consumers to help stimulate its economy. But what will it take to get them to spend?...

Channel Shifting in a Tough Economy

Battered by the economy, U.S. consumers are shopping less frequently, demanding value, trading down, buying less, moving to private label and shifting department purchases across channels...

Global Economies Adjust

Like a house of cards, one slight move and it all comes tumbling down. Around the world, the operative word in today’s economic climate is value. How are manufacturers and retailers coping? What are the biggest opportunities…and surprises for 2009?...

Awards Shows Take Centerstage
And the winner is…. the retailer. Turns out there’s a very practical reason for performers wishing to win a Grammy or Academy Award—music sales skyrocket!...