China TrendWatch

China TrendWatch combines Nielsen’s retail, customized, regional and global research to provide you with an up-to-date picture of trends in China on an on-going basis.

• 4th Edition (Feb 2008) - Media Return on Investment and Channel Marketing

• 3rd Edition (June 2007) - Consumers in 2nd Tier Markets

• 2nd Edition (Feb 2007) - China Fastforward: 2007 Key Consumer & Market Trends

• 1st Edition (Nov 2006) - Combining the topics of Little Imperors, Health Conscious Consumers and Private Label