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03 Sep 2008
Beijing
The Chinese Government’s significant investment into hosting the Beijing Olympic Games has paid off on many levels, with the city of Beijing receiving a priceless image boost in the process, according to international audience and onsite consumer surveys conducted by The Nielsen Company over the course of the Games.
After both the Opening and Closing Ceremonies, seven in 10 viewers across 16 countries and territories agreed that Beijing appeared more modern and high-tech than they had expected, and in Beijing itself, nine in 10 (92%) foreign visitors rated Olympic venues as very good or good.
Following the Opening Ceremony, 43 percent of international viewers thought Beijing’s environment was cleaner and greener than they expected, with the feedback even more positive following the Closing Ceremony- when over half (56%) said the environment exceeded their expectations, thanks to an increasing number of blue sky days over the Games, and coverage of out of city venues such as the triathlon and road cycling courses.
Perceptions of air quality also improving as the Games progressed. Following the Opening Ceremony, close to a quarter of foreign visitors to Beijing rated the air quality positively, which then increased to 52 percent by August 16th, finishing with 60 percent rating the air quality as good or very good following the Closing Ceremony.
Appendix 1
Post Closing ceremony impressions of Beijing – International Audience
Appendix 2
Impressions of Beijing’s modernity – Post Closing Ceremony
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information, media information, online intelligence, mobile measurement (Nielsen Mobile), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com
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