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Events    >    C360

NIELSEN GREATER CHINA
CONSUMER 360

Topic Speaker
Opening Remarks and Welcome Speech Yan Xuan, Nielsen Greater China President Click here
Meeting the Chinese Consumer Again …. For the First Time Dale Preston, Senior Vice President, Analytics & Consulting, Nielsen Greater China Click here
Insight Session I: The Time For Precision is NOW  
Location & In-store Observations – Just KPI’s or a Growth Driver? Kiki Fan, Vice President, Nielsen Click here
Assortment: Where Less Means More to Lose Kenneth Tan, Director, Nielsen Click here
Between Virtual & Reality: New Growth Opportunity for FMCG Products within Online Space Paul Cha, Director, Nielsen Click here
Understanding the Subconscious Mind Maggie Wang, Director, Nielsen Click here
Insight Session II: Winning at E-Commerce Click here
Insight Session III: Discovering the Road to Smart Growth
A New Era of Smart Growth Ganesh Relekar, Director, Nielsen Click here
Dig into the Gold Mine of Luxury Segment Lily Li, Associate Director, Nielsen Click here
Automotive Advertising Effectiveness In the Era of Heightened Marketing Costs Ian Beavis, Executive Vice President, Nielsen Click here
How to Identify and Address The Most Profitable Demand? Ashley Wu, Associate Director, Nielsen Click here
Insight Session IV: Customer Experience Matters
Winning At All Customer Touch Points Through Enhanced Customer Experience Georgia Zhuang, Vice President, Nielsen Click here
Helping Banks to Enhance the Customer Experience Bernie Hughes, Senior Vice President, Nielsen Click here
Insight Session V: Marketing Excellence in China: Making Your TV Ads Work Harder and Going Digital in China  
The Chinese Media Environment – A Framework for How to Win Jesse Goranson, Senior Vice President, Nielsen Click here
Making Your TV Money Work Harder – A New Idea in TV Optimization Tao Libao, Vice President, Nielsen Click here



 



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