| Topic |
Speaker |
|
| Opening Remarks and Welcome Speech |
Yan Xuan, Nielsen Greater China President |
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| Meeting the Chinese Consumer Again …. For the First Time |
Dale Preston, Senior Vice President, Analytics & Consulting, Nielsen Greater China |
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| Insight Session I: The Time For Precision is NOW |
|
| Location & In-store Observations – Just KPI’s or a Growth Driver? |
Kiki Fan, Vice President, Nielsen |
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| Assortment: Where Less Means More to Lose |
Kenneth Tan, Director, Nielsen |
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| Between Virtual & Reality: New Growth Opportunity for FMCG Products within Online Space |
Paul Cha, Director, Nielsen |
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| Understanding the Subconscious Mind |
Maggie Wang, Director, Nielsen |
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| Insight Session II: Winning at E-Commerce |
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| Insight Session III: Discovering the Road to Smart Growth |
|
| A New Era of Smart Growth |
Ganesh Relekar, Director, Nielsen |
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| Dig into the Gold Mine of Luxury Segment |
Lily Li, Associate Director, Nielsen |
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| Automotive Advertising Effectiveness In the Era of Heightened Marketing Costs |
Ian Beavis, Executive Vice President, Nielsen |
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| How to Identify and Address The Most Profitable Demand? |
Ashley Wu, Associate Director, Nielsen |
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| Insight Session IV: Customer Experience Matters |
|
| Winning At All Customer Touch Points Through Enhanced Customer Experience |
Georgia Zhuang, Vice President, Nielsen |
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| Helping Banks to Enhance the Customer Experience |
Bernie Hughes, Senior Vice President, Nielsen |
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| Insight Session V: Marketing Excellence in China: Making Your TV Ads Work Harder and Going Digital in China |
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| The Chinese Media Environment – A Framework for How to Win |
Jesse Goranson, Senior Vice President, Nielsen |
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| Making Your TV Money Work Harder – A New Idea in TV Optimization |
Tao Libao, Vice President, Nielsen |
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