Nielsen's shopper insights seminar will explore how targeted market research can help you optimize your retail investment. Join us and hear from Nielsen on the impact of the economic slowdown on the China market and in particular, your shoppers. A retailer expert will also share their view on how shopper insights help improve their business.

Learn how to better leverage your marketing and sales budgets in China's lucrative but challenging shopping space, and truly build your expertise through actual case studies.

Key takeouts of the seminar:

• How to implement effective channel and retail customer marketing strategies that will deliver increased sales and improve profitability
• Ways to uncover shoppers' moments of truth and how to activate these to your brand's advantage
• How to develop shopper business practice principles that can apply to future campaigns and achieve greater return on investment (ROI)
• Understand what your shopper wants when they interact with your category and create a full brand experience to deliver against these needs.

Dates:

Friday 24 April Beijing
Tuesday 28 April Shanghai
Wednesday 29 April Guangzhou

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Impact of the economic slowdown on the China market and in particular, the importance of understanding your Shoppers
How shopper research can help improve retailer’s business
Business issues facing clients and how Nielsen can help address them
Case study 1 Building a Compelling Trade Story
Case study 2 Shopping experience management
Case study 3 Optimizing Price and promotion

Click one of the links below by April 13 to RSVP to Nielsen’s shopper seminar. Please provide full details of name, company, email address and a confirmation email with full details will be sent to you.

I would like to attend Beijing's seminar on 24 April

I would like to attend Shanghai’s seminar on 28 April

I would like to attend Guangzhou’s seminar on 29 April

Call your account manager for more details or email chinainfo@nielsen.com