June 26, 2012—Nielsen, a leading provider of information and insights into what consumers watch and buy, today announced the availability of Nielsen TV Brand Effect in Europe and Asia. The solution allows advertisers to monitor consumer response in real time by delivering metrics on a TV ad’s breakthrough, or resonance, enabling in-flight or post-campaign optimization. Nielsen TV Brand Effect is available now in China and Germany, with additional market launches slated for later in 2012.
The international launch of Nielsen TV Brand Effect is the latest in Nielsen’s commitment to advancing the understanding of reach, resonance and reaction to a specific advertisement or broader cross-platform campaign. Following successful deployment in the United States and United Kingdom, the international expansion of Nielsen TV Brand Effect provides advertisers additional line of sight into the market-by-market performance of their creative units and placements by delivering consistent metrics in each marketplace. This solution – complemented by other Nielsen insights – allows a holistic and detailed picture of all key factors that impact a marketer’s ad performance.
Nielsen TV Brand Effect uniquely surveys viewers who had the opportunity to see a TV advertisement in order to truly measure recollection with breakthrough and attitudinal metrics that include general recall, brand recall, message recall, likeability and purchase intent, as well as custom metrics. Performance summaries monitor performance over the duration of the campaign and enable advertisers to adjust their campaign to best optimize their investment and make strategic planning decisions.
“Quality measurement brings monetization, and marketplaces in Europe and Asia are ripe for comprehensive measurement solutions that allow both local and global advertisers to make sound investments in advertising and understand their true impact among consumers,” said Jesse Goranson, Senior Vice President, Nielsen Greater China. “Nielsen TV Brand Effect is a proven solution, and we’re excited to expand its footprint to deliver consistent, high-quality metrics to new and existing customers around the world.”
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
Julia Monti, Nielsen - 646-654-4412 - Julia.firstname.lastname@example.org
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