Consumer Confidence, Concerns and Spending Intentions: A Global Nielsen Consumer Report  (PDF, 2.68 MB)
In the face of mounting global economic and social pressures, consumers across the globe are slowly tightening their belts. According to the latest Nielsen Global Consumer Confidence Survey, global consumer confidence has fallen from 97 to 94 in the last six months.

Trends in Online Shopping: A Global Nielsen Consumer Report (PDF, 1.78 MB)
Consumers across the globe are increasingly swapping crowded stores for one-click convenience, as online shopping becomes a safe and popular notion. According to a recent global survey conducted by The Nielsen Company, over 85% of the world's online population has used the Internet to make a purchase, up 40% from two years ago, and more than half of Internet users are regular online shoppers, making online purchases at least once a month.

Grocery Store Choice and Value for Money: A Global Nielsen Consumer Report - January 2008 (PDF, 1 MB)
The rules of the retailing game seem to be changing dramatically as consumers re-evaluate the criteria for choosing the stores they spend their money in.  According to a recent survey conducted by The Nielsen Company, the 'Location, Location, Location' mantra used by retailers as the critical success factor may need to be revised.  Globally, consumers have revealed that Good Value For Money is now the most important factor in determining where they buy their groceries.

China TrendWatch No. 4: Media Return on Investment and Channel Marketing in China - February 2008 (PDF, 2.6 MB)

The latest China TrendWatch takes a look at Media Return on Investment and the increasing importance of Channel Marketing. A good understanding of the relative return on investment from channel marketing activities will position manufacturers well to profitably capitalize on any pre-store brand awareness generated.