Trends
& Insights
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The China advertising market Q1, 2009 review.
Quanter one China advertising spending 13 percent down compared with Q4 of 2008, P&G takes the lead in advertising in China.
With most western markets in the throes of an economic recession, China's economy continues to grow, albeit at a slower rate than previously predicted, and giving hope to China's marketers that they may not suffer the global recession's impact quite as severely as their counterparts elsewhere in the world.
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What makes Chinese consumers quietly confident?
Around the world the financial crisis has been quickly followed by a sharp drop in consumer confidence and dramatic changes in consumer attitudes and behavior. But how are Chinese consumers reacting to world events and the impact this may have had on their own economy? How are these changes affecting their confidence and their attitudes and behavior as consumers? Nielsen investigates. |
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What does the future hold for China's Dairy Industry?
After a decade of strong growth, the future of China’s dairy industry looked uncertain as the melamine milk scandal hit newsstands in September 2008. Dairy sales fell across China, most notably within the milk powder category at the centre of the scare. Although the drop in sales indicated that the response from the majority of shoppers was to stop purchasing dairy altogether, those that did continue to shop within the category tended to favor foreign brands. Nonetheless, as Dairy sales strengthened towards the end of November 2008, it appears that 2009 will again be a strong year for the Dairy category in China. |
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What's the role of innovation in a slow ecomomy?
On the top of everyone's minds and the biggest issue affecting consumer's pocket books right now is the economic crisis. So what does this financial crisis mean for China? Across the globe, consumers are getting squeezed by lower spending power combined with rising costs of goods and services. Consumer spending has been the engine of global growth and when it comes to growth, no country comes to mind like China. For China this year has been marked by the highs of the Olympic Games and by the lows of an unstable property market, a massive earthquake, and now, slower, but still respectable 2009 economic prospects. |
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