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  22 Apr Chinese consumers more confident about their economy that their global counterparts:Nielsen. Job security - For the first time - The number one concern for Chinese bucks global trend, with 65% saying their economy isn't in recession  
     
  03 Apr So close, yet so far - Chinese consumers call for more efficient banking services: Nielsen  
     
  02 Apr Nielsen seminar: Understanding shopper behavior to maximize your returns
BJ:24/4/09 SH:28/4/09 GZ:29/4/09
 
     
  20 Mar U.S. AD spending fell 2.6% ub 2008, Nielsen reports.  
     
  19 Mar China rides out an eventful 2008 to post full year AD spend growth of 17 percent VS. 2007. OLAY tops brand list as #1 spender in 2008.  
     
  16 Mar Social networks & blogs now 4th most popular online activity, ahead of personal email, Nielsen reports.  
     
  25 Feb The Nielsen Company announces senior media appointment--Jed Meyer to head up company's Greater China media business  
     
  16 Jan Economy Not Likely to Curb Chinese New Year (CNY) Travel  
     
  27 Nov The Nielsen Company announces a senior Greater China appointment, Umang Pabaru named managing director,Consumer research  
     
  14 Nov Chinese consumers confidence remains stable & above global average.
Consumers in developing markets more optimistic that global recession will be over within the year
 
     
  03 Nov China's advertisers go into hiding in August, reducing the olympic month to near-2007 spending levels  
     
  27 Oct Nearly half of Chinese travellers buy Luxury brands overseas, price and authenticity cited as main purchase drivers  
     
     
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  What does the future hold for China's Dairy Industry?
After a decade of strong growth, the future of China’s dairy industry looked uncertain as the melamine milk scandal hit newsstands in September 2008. Dairy sales fell across China, most notably within the milk powder category at the centre of the scare. Although the drop in sales indicated that the response from the majority of shoppers was to stop purchasing dairy altogether, those that did continue to shop within the category tended to favor foreign brands. Nonetheless, as Dairy sales strengthened towards the end of November 2008, it appears that 2009 will again be a strong year for the Dairy category in China.
 

 

What's the role of innovation in a slow ecomomy?

On the top of everyone's minds and the biggest issue affecting consumer's pocket books right now is the economic crisis. So what does this financial crisis mean for China? Across the globe, consumers are getting squeezed by lower spending power combined with rising costs of goods and services. Consumer spending has been the engine of global growth and when it comes to growth, no country comes to mind like China. For China this year has been marked by the highs of the Olympic Games and by the lows of an unstable property market, a massive earthquake, and now, slower, but still respectable 2009 economic prospects.

 

 

 

 



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China Dairy Market Report

China Outbound Travel Monitor 2009


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