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  22 March 2012
NIELSEN AWARDED HONG KONG TV RATINGS SERVICE CONTRACT FOR 2013-2017
TV Advertising Sales to be Transacted Using Nielsen Industry Standard Information
 
     
  9 March 2012
Nielsen : Chinese Consumer Confidence Up
 
     
  9 March 2012
Nielsen Launchs Cutting Edge Nielsne NeuroFocus  in China
Leveraging the Power of Science To Understand Consumer
 
     
  22 November 2011
CHINESE CONSUMER CONFIDENCE REMAIN STABLE
Rural Consumers—the Strong Driver Behind the Solid Confidence
Consumers Seek Convenience and Good Value
 
     
  16 November 2011
Nielsen "Confidence Drives Demand" Forum to Help Businesses
Discover Where Demand Lies in China Today and Tomorrow Forum to take place in Chengdu, Xiamen, Qingdao
 
     
  20 October 2011
Nearly Three-quarters of Shanghai Households use Three Screens,
Nielsen’s Report on Cross-Platform Media Audience Behavior in Shanghai Finds Most Homes Have TVs, PCs with Internet and Mobile Phones
 
     
  28 September 2011
Nielsen China Supports Guizhou Forerunner College
Helping Talented but Underprivileged Students Gain Marketable Career Skill
 
     
  15 September 2011
Nielsen Identifies Overarching Trends in China’s Auto Industry for the Next Decade: A New Generation of Car Buyers, New Technologies and New Media
Insights for car makers to help them win a new generation of consumer
 
     
  23 August 2011
CHINESE CONSUMER CONFIDENCE FALLS IN Q2, BUT REMAINS OPTIMISTIC Consumers ReduceTransport,Dining Out Expenses, Increasingly Focused on Getting the Best Deals
 
     
 

3 August 2011
Nielsen Indentifies Key Marketing Trends Driving China's Fashion Industry. Online Shopping Complementary to Bricks and Mortor Stores, Overall Brand Development

 
     
  13 July 2011
Chinese Consumers Desire to Own a Car is as Strong as Ever
Safety, Price and Quality are Top Priorities For Purchasing Decision
 
     
 

29 June 2011
Yan Xuan Appointed to Lead Nielsen in Greater China

 
     
  5 May 2011
Nielsen Appoints Karthik Rao Nielsen Greater China Managing Director
 
     
     
     
     
  More News  
     
     
     
     
 

Trends & Insights

 
Reports and Publications
 


Winning In China-Insights and Strategies For Success In 2011

   


Chinese Take-away 2010

             
 
Shanghai Cross Platform Report - 1H 2011
   


China US cross plat comparison fact sheet Final_EN.pdf

             

 
The Social Media Report Q3 2011
   
Take a closer look at C hina's
Outbound Travel Market!

- China Outbound Travel Monitor 2011
             
  A Snapshot of Chinese Consumers
Personal Finances

- 2011 Nielsen Personal Finance Monitor (PFM)
   
Driving Sustainable Growth In China Through Location And Point-Of-Purchase Insights
             
 
What are the critical things every new product must do right to succeed?
   
Women of Tomorrow: A Study of Women Around the World
             
 
Countdown to Product Launch: 12 Key Steps
   
Innovating to Keep up with the Ever-changing Consumer
             



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