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Trends & Insights
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State of The Media: The Social Media Report 2012
Social media and social networking are no longer in their infancy. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events, and brands that matter to them.
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Five Ways to Drive True Innovation and Increase Sales
Gaining increased retail shelf space can provide a major boost in driving sales growth for the brands and product portfolios of consumer packaged goods (CPG) manufacturers. Yet, increased shelf space—which requires significant retailer support—can be difficult to achieve.
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2012 Social Media User Study Report
Social Media has become the No.1 hot topic in China’s online world today. Mainstream social media platforms, such as Micro-blogs and SNS have already become a part of daily life for many internet users.
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Nielsen Greater China Consumer 360
Today’s Chinese consumer is different than the one of just two or three years ago. Increasingly sophisticated, connected and with upgraded preferences, today’s consumer is willing to pay a higher price for certain goods if the value proposition is right.
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2011 Q3 The Social Media Report
Social Media’s popularity continues to grow, connecting people with just about everything they watch and buy. Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertise-ment asking a consumer to “Like” a product on Facebook, people are constantly being driven to social media.
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