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10 April 2014
Nielsen CEO Predicts Boost in Chinese Household Consumption by 2020


8 April 2014
Nielsen as the Designated Provider of Information and Insights at BOAO 2014


20 March 2014
Nielsen: Innovative Marketing Needed to Connect with Post-90s Consumers


27 February 2014
Nielsen: Chinese Consumers Highlight Opportunities for Retailers, Brand Marketers and Service Providers to Better Meet Needs of Aging Consumers


19 February 2014
Nielsen: Chinese Consumer Confidence Closes 2013 at Record-high Level


12 February 2014
Nielsen: 71 Percent Of Top-tier Chinese Consumers Choose Cards Over Cash As Preferred Payment Method For Everyday Spending


16 January 2014
Nielsen Survey: Health Issues, Unexpected Household Emergencies And Children's Future Top 3 Priorities For Current Saving Plan Among Chinese Consumers


2 January 2014
Nielsen: ComRatings Author Joint Whitepaper on the Chinese Online Cosmetics Shopper


26 December 2013
Nielsen: More Than 86 Percent of Chinese Consumers Show Interest in Using Remote Mobile Payment Apps


23 December 2013
Nielsen: 75% of Mainland Tourists Claim Shopping for Self as Key Purchasing Purpose


3 December 2013
Nielsen Survey: 96 Percent of Chinese Respondents More Likely to Visit Retailers That Offer a Loyalty Program


19 November 2013
Nielsen: Chinese Consumer Confidence Holds Steady In Q3 2013


23 October 2013
Patrick Dodd Appointed Managing Director for Nielsen China


9 October 2013
Nielsen: Earned Advertising Remains Most Credible Among Chinese Consumers


25 September 2013
Nielsen: Fresh Foods Key Driver for Retailers' Success


16 September 2013
Nielsen: Emerging Online Channels Resonate with Chinese Shoppers


5 September 2013
Nielsen: Responding To Changing Consumers' Needs Key To The Future Growth of Chinese Homegrown Automotive Brands

1 August 2013
Nielsen: Chinese Consumer Confidence remains stong in Q2 2013
30 July 2013
China association of automobile manufacturers,Nielsen author joint white paper on future of Chines automobile market
30 July 2013
Nielsen: More Chinese Consumers to Purchase Alcoholic Beverages Online

23 May 2013
Nielsen: Chinese Consumer Confidence Steady in Q1 2013


23 May 2013
Nielsen: Chinese consumers trade up to premium products

  23 May 2013
Nielsen: China’s Consumer Landscape Shifts
  1 August 2012
Nielsen: China’s consumer confidence above global average

13 July 2012
Nielsen identifies different finanal and investment attitude of online consumer in mainland China

  17 May 2012
One-third of Chinese consumers would consider buying a hybrid vehiclf if petrol price rise to 10RMB/LITRE
  17 May 2012
Chinese consumer confidence increased in Q1 2012
Rural Chinese Consumers Most Optimistic
  17 May 2012
Nielsen: half of Shanghai consumers engage in multi-screen media consumption while watching TV
  17 May 2012
Nielsen:  retailers must integrate Chinese consumers's offline shopping experiences to succeed in e-commerce
  17 May 2012
Nielsen: Chinese consumers seek better banking customer experience
  More News  

Trends & Insights



  State of The Media: The Social Media Report 2012

Social media and social networking are no longer in their infancy. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events, and brands that matter to them.


  Five Ways to Drive True Innovation and Increase Sales

Gaining increased retail shelf space can provide a major boost in driving sales growth for the brands and product portfolios of consumer packaged goods (CPG) manufacturers. Yet, increased shelf space—which requires significant retailer support—can be difficult to achieve.

  2012 Social Media User Study Report

Social Media has become the No.1 hot topic in China’s online world today. Mainstream social media platforms, such as Micro-blogs and SNS have already become a part of daily life for many internet users.


Nielsen Greater China Consumer 360

Today’s Chinese consumer is different than the one of just two or three years ago. Increasingly sophisticated, connected and with upgraded preferences, today’s consumer is willing to pay a higher price for certain goods if the value proposition is right.


  2011 Q3 The Social Media Report

Social Media’s popularity continues to grow, connecting people with just about everything they watch and buy. Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertise-ment asking a consumer to “Like” a product on Facebook, people are constantly being driven to social media.

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