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23 May 2013
Nielsen: Chinese Consumer Confidence Steady in Q1 2013

 

23 May 2013
Nielsen: Chinese consumers trade up to premium products

 
 
  23 May 2013
Nielsen: China’s Consumer Landscape Shifts
 
     
  1 August 2012
Nielsen: China’s consumer confidence above global average
 
     
 

13 July 2012
Nielsen identifies different finanal and investment attitude of online consumer in mainland China

 
     
   
     
  17 May 2012
One-third of Chinese consumers would consider buying a hybrid vehiclf if petrol price rise to 10RMB/LITRE
 
     
  17 May 2012
Nielsen:
Chinese consumer confidence increased in Q1 2012
Rural Chinese Consumers Most Optimistic
 
     
  17 May 2012
Nielsen: half of Shanghai consumers engage in multi-screen media consumption while watching TV
 
     
  17 May 2012
Nielsen:  retailers must integrate Chinese consumers's offline shopping experiences to succeed in e-commerce
 
     
  17 May 2012
Nielsen: Chinese consumers seek better banking customer experience
 
     
     
     
 
 
     
     
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Trends & Insights

 


 



  State of The Media: The Social Media Report 2012

Social media and social networking are no longer in their infancy. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events, and brands that matter to them.

     


  Five Ways to Drive True Innovation and Increase Sales

Gaining increased retail shelf space can provide a major boost in driving sales growth for the brands and product portfolios of consumer packaged goods (CPG) manufacturers. Yet, increased shelf space—which requires significant retailer support—can be difficult to achieve.

     
  2012 Social Media User Study Report

Social Media has become the No.1 hot topic in China’s online world today. Mainstream social media platforms, such as Micro-blogs and SNS have already become a part of daily life for many internet users.

       
 


Nielsen Greater China Consumer 360

Today’s Chinese consumer is different than the one of just two or three years ago. Increasingly sophisticated, connected and with upgraded preferences, today’s consumer is willing to pay a higher price for certain goods if the value proposition is right.

     



  2011 Q3 The Social Media Report

Social Media’s popularity continues to grow, connecting people with just about everything they watch and buy. Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertise-ment asking a consumer to “Like” a product on Facebook, people are constantly being driven to social media.
       



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