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Trends & Insights

Trends & Insights


In global, regional and local markets, the breadth and depth of our marketing research services give Nielsen an exceptionally broad overview of the major trends in the marketplace for consumer packaged goods and services, and a unique perspective on consumer behaviour. Our publications, reports and studies provide readers with valuable and useful information about the dynamics of consumer marketing.


Get invaluable information and insight into marketing practices and consumers’ attitudes and motivations, purchase habits, brand preferences, and media consumption patterns from our publications:

  Reports and Studies




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